How to Write an Animated Explainer Video Script




An explainer video can help you convey desired message to your targeted audiences in a matter of few seconds. All you need is a perfect script and you are good to go. A well-written script acts as a foundation for a perfect explainer video and the failure to develop a strong foundation, can make your video look completely flat. Well we know that developing a perfect script is not so easy. So what can you do to ensure that are you are coming up with a video that is super-engaging and not just a nap inducer?
Before writing a script for your video, you must do your homework by doing some market research, knowing your targeted audience, the motive behind the video, the kind of message you would want to convey and your call-to-action. Let’s have a look at the following tips that would help you with script writing.
1.      Keep it short and simple- The shorter the script, the higher shall be the engagement. Keeping your script short and simple can really help you draw your audience attention and keep them engaged throughout the video. It is 21st century and all of us are running short of time. Most of us would not like to see videos that are lengthy or rather time-consuming. Also, you must also keep this is mind that your target audience belongs to varied groups. So, having a simple and short script not just draws your audience attention but also can help you in easily conveying them your desired message.
2.      Try to deliver your message in the initial 30 seconds- A perfect script requires you to deliver your message in the first 30 seconds. You must chose to deliver your message in a concise form or one liner and must necessarily deliver in the initial 30 seconds of the script. Doing this will ensure that your script is engaging and you have perfectly delivered the message to your target audience.
3.      Direct communication- Your script must be direct and must have the capability to connect with your audience. The script must be perfect enough to make viewers feel one with the script and realise all through the video that the content speaks all about them and their pain-points. The moment they feel that yes this is exactly what is happening with me, they will feel more driven and will definitely respond positively to your call to action.
4.      Pace yourself- You must keep the word count between 125 to 150 words per minute keeping in mind that the voice-over artists needs time to breathe and your audience needs to absorb whatever you are willing to say.
5.      Get in touch with Video Factory– You can also visit Video Factory and get yourself a perfect explainer video for your brand. We offer world-class videos with perfect scripts that are totally written based on your briefings, market research and your desired message. So, why wait? Visit Video Factory for more details and avail our exclusive services now.

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