How will investing in Animated Videos help your Business?

Huge amount of revenue is generated through various business platforms every year. There are companies that have introduced themselves as online store before appearing physically in the market. Other existent companies have digitally showed-up to reach out to a larger target group.  

Marketing is all about building awareness, be it for any industry. Creating awareness about a product’s value can be challenging, especially for businesses like ecommerce, as they lack physical interaction with customers. So these brands take creative measures to impress consumers with the product benefits. 

Role of videos in businesses

Easy and rapid transaction

According to a survey, around 37.5 million people in the whole world use their phones for various transactions. People prefer online shopping because it saves a lot of time and energy. If you have an online payment system, you need not doubt about your sales. But how do you let people know about it? Yes, that’s where a video comes in handy. An ecommerce video or promotional video can grasp your audience’s attention and explain how you operate online. We also find new startups getting created each day, new app, new website. In these cases, app/website explainer videos also help.   

Short, sweet and alluring videos gains trust

Explainer videos are short. You can describe every aspect of your brand in a minute or two. Moving pictures of your product or service becomes more reliable for your audience. Compared to pictures, explainer videos influence people better and turn prospective buyers into loyal users. You can use 2D animation videos, motion graphics videos, whiteboard animation etc as your animation style. Each one of them possess different qualities, look and feel. Moreover you can also talk about the usage procedures in your videos and also let your customers know the benefits of using it. 

Videos gain more traffic

Videos are way more engaging than just pictures and texts. You can ingeniously play with visuals, font, animation, background music and sound effect and create a unique value proposition. You can lead your video viewers to your website thus driving in more traffic. This way you can introduce your product or services to them and increase sales.  

Introduction of Search Engine Optimization (SEO) 

Genuine content with mostly used keywords can make your e-commerce platform appear quite often whenever people search using those words. Your animated explainer video should be divided into steps. From brand name to benefits, from problem to its solution and should have proper call to action lines. A customized ecommerce video or promotional video is the best way to approach your customers. 

Shareable Content

If your marketing video contains a good storyline, some humour elements and good visuals, chances are that 53% of your viewers will share it just for entertainment. Shareable content boosts your brand visibility as viewers share your videos on various social media sites just for fun. This further promotes your brand as more and more people watch it thus enhancing brand awareness.  

Videos are more popular these days because they are portable. One can watch a video doing another work simultaneously unlike texts adverts. So, one should never miss out on incorporating videos in their business marketing strategy.